Mad Cool Festival & Smart – Car Mapping

Mad Cool Festival opened its doors for the first time last July 16, 2016 to become one of the great festivals of the national panorama and Cubensis could not miss the event.

The Smart car brand undertook a branding campaign that featured the interactive services of Cubensis Project.

In particular Cubensis Project developed an interactive car mapping through which the festival attendees who approached the stand of the German brand could draw and color with light vehicles in real time.

Just using a tablet with a specific application created by Cubensis could reproduce in the real world the artistic and design ambitions of the participants.

Car Mapping Interactive for Smart at Mad Cool Festival.